Good morning, operators.
Last week, I was at a Tesla showroom and watched their Autopilot system spot a half-hidden stop sign in heavy rain when it was nearly dark out.
"No way," my partner muttered. "How's it even seeing that?"
The answer isn't some black magic – it's neural networks.
These digital powerhouses sound dead complicated, but they're built on an idea so simple a wee child can grasp it in half a minute. I'll show you.
In today’s Ops & Insights:
The paper airplane principle: how neural networks mimic your brain
The apple test: why even a toddler uses the same learning method as AI
4 concrete ways small businesses are making actual money with neural networks
The "right tool" test: when to use neural networks (and when to avoid them)
Every time your phone recognizes your face, Spotify nails your music taste, or Netflix predicts your next binge, you're experiencing neural networks at work.
Behind these seemingly magical features is a process you already understand – because your brain does it every day.
Neural networks mimic your brain's structure like a paper airplane mimics a Boeing 747.
Sure, they're inspired by the same basic design, but the resemblance ends there:
Your brain: 86 billion neurons connected by 100 trillion synapses
Average neural network: A few thousand digital "neurons" connected by mathematical formulas
Yet both follow the same fundamental pattern:
Create connections between neurons
Strengthen connections that lead to success
Weaken connections that lead to failure
Repeat until the desired behavior emerges
This is why a neural network that starts out completely clueless can eventually master complex tasks – just like you mastered walking, talking, and recognizing cats without anyone giving you the explicit formula for any of them.
Picture this: You're teaching a toddler what an apple is.
You don't hand them a manual with taxonomic classifications and nutritional profiles. You point to different apples and say "apple" repeatedly.
At first, they might think all round red things are apples. But over time, they realize:
Some apples are green or yellow
Not all round red things are apples
Apples have specific textures, stems, and that little sticker that's impossible to remove
Neural networks learn exactly the same way:
Input Layer: Takes in raw data (like pixels from an image)
Hidden Layers: Process the data, finding patterns (round shape, color, stem)
Output Layer: Makes a prediction ("97.3% confident this is an apple")
With each example, the network adjusts its internal connections, getting gradually better at distinguishing apples from tomatoes, tennis balls, and everything else.
This isn't abstract theory – it's the exact process Tesla uses to teach its cars to recognize stop signs, pedestrians, and lane markings in every possible condition.
Read more about it here: https://www.ibm.com/topics/neural-networks
Forget the hype. Here are four concrete ways real small businesses are using neural networks to boost their bottom line:
The tool: AI writing assistants powered by neural networks The result: 60% faster content creation The numbers: From 8 clients to 24 clients with the same working hours
A Dublin-based copywriter now drafts client blog posts in 40 minutes instead of 2 hours by using neural networks to generate structured first drafts that she then edits with her expertise.
The tool: AI image generation for product lifestyle photos
The result: Custom imagery without photoshoots
The numbers: From €2,000 per product launch to €150
A boutique clothing retailer now creates all their lifestyle product images using neural network tools, eliminating expensive photoshoots while maintaining consistent brand aesthetics.
The tool: Neural network-powered customer support automation The result: 73% of support tickets handled automatically The numbers: Support capacity increased 4x without hiring
A software startup implemented a system that automatically categorizes, prioritizes, and responds to common support issues, allowing their small team to focus only on complex problems.
The tool: Neural network data analysis The result: Staff scheduling and inventory optimized by weather forecast The numbers: €8,700 monthly revenue increase with zero additional costs
A local café owner discovered that specific weather patterns affected not just how many customers visited but also what they ordered – information they now use to optimize staffing and food prep.
Neural networks aren't magic bullets. Here's how to know if they're right for your business problem:
You have examples but no clear rules
The patterns are too complex to describe
The environment changes constantly
"I know it when I see it" is your decision process
You have clear, unchanging rules
You need 100% consistent results
You can easily explain your decision process
The task is simple and well-defined
The clearest test: Try to explain exactly how you make a particular decision. If your explanation includes phrases like "it depends" or "you just get a feel for it," that's neural network territory.
Tomorrow, I'll reveal why the quality of your data matters more than the sophistication of your AI – and how small businesses can build data assets that give them an edge over bigger competitors.
Until then, try this: List three decisions in your business that you make by gut feel rather than by following explicit rules. These are prime candidates for neural network assistance.
That's all for today.
Keep building smarter, Shay
P.S. This article is part of our Foundations of AI series. Catch up on
before tomorrow's article on the importance of quality data in AI.